Idea Writers: Copywriting in a New Media and Marketing Era

£32.39

RRP: £35.99

Price-Match is available in-store for recommended titles in CCCU module handbooks

ISBN: 9780230613881

Products specifications

Attribute name	Attribute value
Author	IEZZI
Pub Date	14/12/2010
Binding	Paperback
Pages	222

Publisher: PALGRAVE MACMILLAN

Availability: Out of Stock

The Idea Writersguides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Qty:

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.