This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. John Heskett goes beyond style and taste to look at how different cultures and individuals personalise objects.
Interpreting American architecture, this text explores the subject in relation to five themes: community, nature, technology, money, and art. In giving particular attention to indigenous, folk, ethnic and popular architectures it seeks to reveal the richness of America's human landscape.
A revised and expanded history surveying a vast range of media and including the technologically induced changes in graphic design since 1990. Starting with posters, advertising and corporate identity, it charts the development of word and image up to and including the impact of digital technology.