Critical, broad and extensively researched, Understanding New Media remains the essential guide to the new media world, with expanded coverage of key topics, including digital participation, extreme pornography and online radicalization and engaging case studies on topics such as selfies, trolling and gaming addiction.
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
"Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject" - Joke Hermes, University of Amsterdam
Undoing Culture is a notable contribution to our understanding of modernism and postmodernism. It explores the formation and deformation of the cultural sphere and the effects on culture of globalization.
Offers a comic spoof of the consumer-product catalogues. This title is illustrated throughout in the shape and style of catalogues that offer you the chance to buy machines that stamp your initials onto golf balls or allow you to warm you slippers electronically before putting them on.
This book offers an introduction to the theory and practice of cultural studies through a critical engagement with the work of six foundational theorists: Hall, Bhabha, Butler, Gilroy, Bourdieu and Jameson. By looking at the key themes and central dynamics of their writings, McRobbie introduces their work and their contribution.
Second editon of this international bestseller. Unique in that it deals with both communication theory as well as its practical application in planned communication.
Theory has become increasingly significant in the field of the visual, giving rise to a whole discipline of 'visual culture' situated within the disciplines of media/communication/cultural studies and also within history of art. This book aims to offer a clear exposition of their ideas and how they have been used in visual cultural studies.
* An innovative collection of essays exploring the visual dimensions of gender. * Breaks new ground by foregrounding gender in visual studies. * Explores visual genders through material ranging from documentary film footage of liberated concentration camps after World War II to contemporary fashion photography in Tehran.
Examines the seventy-year history of comic book superheroes on film and in comic books and their reflections of the politics of their time. Superheroes addressed include Batman, Wonder Woman, Spider-Man, Superman, the Invisible Woman and the X-Men, and topics covered include American wars, conflicts, and public policy.
* First single authored introduction to an emergent area of media studies. * Media Archaeology is a hot topic which is principally concerned with providing more of a historical view of new media and technology. * This book lays out the key ideas, thinkers and examples to give readers an entry point to this complex area.
Written as a manifesto and in order to set a new intellectual agenda, Why Study the Media? argues for the importance of the media in our culture and society and the consequent necessity of taking the media seriously as an object of enlightened but rigorous investigation.
Teaches students how to write effectively for online audiences. This book helps students build an understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader.
Reveals how the internet is deadening personal interaction, stifling genuine inventiveness and even changing us as people. Showing us the way to a future where individuals mean more than machines, this book is a searing manifesto against mass mediocrity, a creative call to arms - and an impassioned defence of the human.