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CoreTexts - Business School

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Marketing Communications 2ed

Paperback, 20/10/2014, £42.99
John Egan draws on both his industry and academic background to explain the why as well as the how of promoting the four P's, covering all the basics students need to know, as well as key issues such as ethical marketing and the changing face of communications.

Innovation Management and New Product Development 6ed

Paperback, 12/09/2016, £48.99
Revised edition of the author's Innovation management and new product development, 2012.

Marketing Research: Tools and Techniques 3ed

Paperback, 07/03/2013, £50.99
Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

Service Management : An Integrated Approach 3ed

Paperback, 07/03/2013, £60.99
After looking at the specific nature of services and the peculiarities of managing services, the three sides of service management are discussed extensively in this book. Concepts and frameworks are followed by case studies and examples.


Canterbury Festival 2020
  Canterbury Festival