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CoreTexts - Business School

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Advertising and Promotion 4ed

Paperback, 17/11/2017, £46.99
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

New Venture Creation: A Framework for Entrepreneurial Start-ups 2ed

Paperback, 28/02/2018, £54.99
It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.

International Financial Reporting: A Practical Guide 7ed

Paperback, 29/04/2019, £53.99
International Financial Reporting delivers a focused, user-friendly introduction to international financial reporting and how to implement the IASB standards for undergraduate students.

Consumer Behaviour 4ed

Paperback, 03/04/2019, £45.99
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

Researching and Writing Dissertations in Business and Management

Paperback, 28/09/2000, £63.99
This work has been designed for undergraduate and postgraduate and post-experience students pursuing management and business qualifications that contain a dissertation component.

Corporate Finance: Principles and Practice 8ed

Paperback, 26/02/2019, £59.99
Revised edition of the authors' Corporate finance, 2013.

Digital Business and E-Commerce Management 7ed

Paperback, 13/06/2019, £58.99

Introduction to Financial Accounting 9ed

Paperback, 21/02/2019, £61.99

Supply Chain Management: Strategy, Planning, and Operation, 7ed

Paperback, 11/12/2018, £56.99
Help your students get to grips with supply chain problems. Supply Chain Management, 7th edition, illustrates how good supply chain management offers a competitive advantage and how poor management can damage performance. Students gain understanding of supply chains and grasp the practical managerial levers that improve supply chain performance.

Reward Management: HR Fundamentals 2ed

Paperback, 03/08/2018, £19.99
Equip yourself with the knowledge and skills to plan, implement and assess an effective reward strategy with this essential guide from the HR Fundamentals series.
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