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Advertising and Promotion 4ed
Paperback,
17/11/2017,
£46.99
£42.29
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
Employee Relations: A Practical Introduction 2ed
Paperback,
03/08/2018,
£19.99
£17.99
Equip yourself with the core knowledge and skills needed to plan, implement and manage an effective employee relations strategy with this essential guide from the HR Fundamentals series.
New Venture Creation: A Framework for Entrepreneurial Start-ups 2ed
Paperback,
28/02/2018,
£50.99
£45.89
It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.
International Financial Reporting: A Practical Guide 7ed
Paperback,
29/04/2019,
£52.99
£47.69
International Financial Reporting delivers a focused, user-friendly introduction to international financial reporting and how to implement the IASB standards for undergraduate students.
Consumer Behaviour 4ed
Paperback,
03/04/2019,
£44.99
£40.49
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
Researching and Writing Dissertations in Business and Management
Paperback,
28/09/2000,
£60.99
£54.89
This work has been designed for undergraduate and postgraduate and post-experience students pursuing management and business qualifications that contain a dissertation component.
Corporate Finance: Principles and Practice 8ed
Paperback,
26/02/2019,
£57.99
£44.99
Revised edition of the authors' Corporate finance, 2013.
Digital Marketing: Strategic Planning & Integration
Paperback,
11/02/2019,
£39.99
£35.99
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.
Anglo-Saxons
Clothing and Gifts
Canterbury Festival 2021
