CoreTexts - Business School

Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.

International Financial Reporting delivers a focused, user-friendly introduction to international financial reporting and how to implement the IASB standards for undergraduate students.

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

This work has been designed for undergraduate and postgraduate and post-experience students pursuing management and business qualifications that contain a dissertation component.

Revised edition of the authors' Corporate finance, 2013.

Help your students get to grips with supply chain problems. Supply Chain Management, 7th edition, illustrates how good supply chain management offers a competitive advantage and how poor management can damage performance. Students gain understanding of supply chains and grasp the practical managerial levers that improve supply chain performance.

Equip yourself with the knowledge and skills to plan, implement and assess an effective reward strategy with this essential guide from the HR Fundamentals series.