Over time, shops have occupied radically different places in cultural arguments and everyday lives. Back to the Shops offers a set of short, often surprising chapters, each one a window into a different shop type or mode of selling.
A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within.
Increasingly, consumers in North America and Europe see their purchasing as a way to express to the commercial world their concerns about trade justice, the environment and similar issues. This ethical consumption has attracted growing attention in the press and among academics.
Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. This book unearths the two sides of seduction: the characters and the process. It provides instruction on how to identify victims by type.