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Very Short, Fairly Interesting and Reasonably Cheap Book About International Business

Author: CAIRNS, GEORGE
Binding: Paperback
Pages: 184
Pub Date: 17/09/2008
ISBN: 9781412947633
Availability: Out of Stock
Price-Match is available in-store only for recommended titles in CCCU module handbooks
Quick overview Explains why studying international business is important to you as an individual in a humorous and insightful way.
£15.99
£14.39
Product description

Selected as an Outstanding Academic Title by Choice Magazine, January 2010 Conceived by Chris Grey and written to get you thinking, the "Very Short, Fairly Interesting and Reasonably Cheap" series offers an informal, conversational, accessible yet sophisticated and critical overview of what you find in conventional textbooks. In International Business, the authors challenge the principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies like the WTO, the IMF and the World Bank; looking at this very big and interesting field with humour and insightfulness. Ideal for Undergraduate students in Business and Management, this text will also appeal to anyone interested in the fast-paced world of International Business.

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