Using Conversation Analysis for Business and Management Students

Author: Greatbatch, David
Binding: Paperback
Pages: 128
Pub Date: 21/11/2017
ISBN: 9781473948266
Availability: Out of Stock
Quick overview This concise and practical guide explores the use of Conversation Analysis as a method for conducting research in a business and management Masters dissertation.
Product description

In Using Conversation Analysis, David Greatbatch and Timothy Clark introduce the key elements of conversation analysis, an increasingly prominent form of business research analysis, which involves analysing audio and visual recordings of naturally occurring talk-in-interaction such as television speeches and interview exchanges, to see how meanings are constructed.

Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.

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