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Understanding Media

Author: MCLUHAN MARSHAL
Binding: Paperback
Pages: 400
Pub Date: 18/05/2001
ISBN: 9780415253970
Availability: Out of Stock
Price-Match is available in-store only for recommended titles in CCCU module handbooks
Quick overview Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
£15.99
£14.39
Product description

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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