All Categories
    Filters
    Preferences
    Search

    Understanding Media

    £16.19
    £17.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780415253970
    Products specifications
    Attribute nameAttribute value
    AuthorMCLUHAN MARSHAL
    Pub Date18/05/2001
    BindingPaperback
    Pages400
    Publisher: TAYLOR & FRANCIS LTD
    Ship to
    *
    *
    Shipping Method
    Name
    Estimated Delivery
    Price
    No shipping options
    Availability: Available for despatch from the bookshop in 48 hours
    Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

    When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.