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    Truth: How the Many Sides to Every Story Shape Our Reality

    £8.99
    £9.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781784163105
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    Attribute nameAttribute value
    AuthorMacdonald, Hector
    Pub Date04/04/2019
    BindingPaperback
    Pages352
    Publisher: BLACK SWAN
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    Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.

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    'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and - of course - politics.' New York Times

    True or false? It's rarely that simple.

    There is more than one truth about most things. Eating meat is nutritious but it's also damaging to the environment. The Internet disseminates knowledge but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.

    We can select truths constructively to inspire organisations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth.

    In Truth, Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.

    For fans of Factfulness and The Art of Thinking Clearly, a fascinating dive into the many ways in which `competing truths' shape our opinions, behaviours and beliefs.