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    Tourism marketing and management handbook

    £53.19
    £75.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780134395302
    Products specifications
    Attribute nameAttribute value
    AuthorWITT,STEPHEN F.
    Pub Date22/06/1995
    BindingPaperback
    Pages568
    Publisher: Pearson Education (US)
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    This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the help of coverage of various management decision areas. The applied analysis and discussion featured includes pertinent examples.

    This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications.