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Tourism marketing and management handbook

Author: WITT,STEPHEN F.
Binding: Paperback
Pages: 568
Pub Date: 22/06/1995
ISBN: 9780134395302
Availability: In stock
Quick overview This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the help of coverage of various management decision areas. The applied analysis and discussion featured includes pertinent examples.
£39.99
£35.99
Product description

This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications.

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