Taking the fear out of data analysis

Binding: Paperback
Pages: 304
Pub Date: 08/04/1997
ISBN: 9781861524300
Availability: In stock
Quick overview This work guides the reader through the process of data analysis and features hints and warnings. It should be of interest to those studying quantitative methods in all disciplines, in particular marketing, management, economics and psychology.
Product description

This text is aimed at students who may not like statistics but who need to understand the subject in order to complete their course or gain employment. It is a comprehensive but digestible introduction to statistics, guiding the reader through the number crunching of data analysis without memorising formulae. It is designed to help students understand the theory of data analysis. The text is divided into three parts - understanding data, preparing data for analysis and carrying out analysis - which link the stages of the data analysis process. Examples are used throughout and hints and warnings emphasise key points. This text is suitable for all students studying quantitative methods.

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