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Strategy

Author: CMI Books
Binding: Hardback
Pages: 272
Pub Date: 01/05/2014
Publisher: Profile Books Ltd
ISBN: 9781781252192
Availability: Out of Stock
£12.99
£11.69
Product description

Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options. It covers a range of topics, including: Understanding organisational culture Performing SWOT and PEST analyses Researching new markets Corporate mission and values Setting objectives Performance measurement and balanced scorecard Strategic options The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.

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