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Strategic Management 4ed

Author: Rothaermel, Frank T.
Binding: Paperback
Pages: 594
Pub Date: 23/01/2018
ISBN: 9781260092370
Availability: Out Of Stock
Price-Match is available in-store for recommended titles in CCCU module handbooks
£56.99
£51.29
Product description

Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions.

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