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Small Business Management and Entrepreneurship 6ed

Author: STOKES, DAVID &
Binding: Paperback
Pages: 496
Pub Date: 26/04/2010
ISBN: 9781408017999
Availability: In stock
Quick overview Lets you understand the global developments in small business management and entrepreneurship. This title walks you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings.
£45.99
£41.39
Product description

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources to provide the complete introduction for modern courses.

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