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    Services Marketing: People, Technology, Strategy 8ed

    £22.50
    £25.00
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781944659011
    Products specifications
    Attribute nameAttribute value
    AuthorWirtz, Jochen
    Pub Date30/03/2016
    BindingPaperback
    Pages800
    Publisher: WORLD SCIENTIFIC PUBLISHING
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    Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.