With new coverage of topics including validity and reporting, margin of error, surveys involving children, and international surveys, this Sixth Edition continues to provide readers with all the guidance they need to develop their own rigorous surveys
This book encourages students to adopt a particular mindset towards journal articles., a mindset that recognizes the many strengths of social research-especially its advantages over ordinary ways of knowing things.
This useful guide to the often bewildering world of experimental design and statistics provides a complete map of the entire process, from the initial idea, through the refining of your research question and the actual design of the experiment, to statistical procedure and writing up your results.
Well-known journal editors and Communication scholars Alison Alexander and W. James Potter provide an insider's guide to getting published in scholarly communication journals. Alexander and Potter begin with a review of the manuscript submission process followed by coverage of writing traps that should be avoided. Additional chapters, written by eight other distinguished journal editors, tell prospective authors what editors and reviewers look for when deciding which articles should be published and which should not.
Written by a highly experienced editor in academic publishing, this book contains just what students and academics need to know to get their work into print, with lots of practical advice and examples.
Any student can improve their learning in higher education if they want to. This guide is to help you along this route, not by claiming there is only one right way to do things but by building awareness of different approaches, attitudes, and strategies.
How do you survive the university experience? What do tutors want? How can you express yourself best in tutorials, seminars, essays and exams? This book takes a clear-eyed approach to the challenges of university life, offers realistic advice and demonstrates how to acquire transferable skills with a view to future employability.