Run a Successful Conference in 90 minutes

This book includes top advice from one of the UK's leading management conference organisers. Whatever the intended size of the conference, from a few dozen to a few thousand, the basic principles apply across the board. This practical and concise handbook shows how to plan, organise and run a successful conference for any situation. Areas covered include: how to identify the target audience; setting achievable conference objectives; selecting and briefing speakers; marketing the event; getting the logistics right; organising conference documentation; on-the-spot administration of the conference; post-conference evaluation and follow-up; and, budgeting and pricing.