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Public Service Broadcasting

Author: HENDY, DAVID
Binding: Paperback
Pages: 160
Pub Date: 11/03/2013
Publisher: PALGRAVE MACMILLAN
ISBN: 9780230238954
Availability: In stock
Quick overview Written by a leading expert in the field, this concise text explores the development and the future of public service broadcasting. It thoroughly explains key debates in terms of wider cultural contexts and examines key issues including legislation, funding and digitalisation. This is invaluable reading for all students of media and broadcasting.
£20.99
£18.89
Product description

Challenging the opinion that public service broadcasting is a thing of the past, David Hendy explains its importance in the present - and in the future. Written by a leading expert in the field, this book explores the development of public service broadcasting, outlining the key debates and issues, while situating them within wider cultural contexts. Hendy uses media history to consider the outlook for broadcasters such as the BBC, and other networks and stations around the world. He analyzes how these institutions shape society, culture, and politics, focusing on how key ethical and cultural values - such as enlightenment, impartiality, service, choice, and trust - have been constantly reinvented to ensure that broadcasting can carry on being a public 'good' as well as a commercial product. Clear, concise, and contemporary, Public Service Broadcasting is invaluable reading for all students of media and broadcasting, and for anyone interested in a strand of media that has had - and continues to have - an enormous social and cultural impact, not only in Britain, but across the globe.

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