Problems in Marketing: Applying Key Concepts and Techniques

£46.79

RRP: £51.99

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ISBN: 9780761971795

Products specifications

Attribute name	Attribute value
Author	MOUTINHO, LUIZ
Pub Date	12/12/2007
Binding	Paperback
Pages	336

Publisher: SAGE PUBLICATIONS INC

Availability: In stock

Problems in Marketing

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Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.