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    Principles of Services Marketing

    £44.99
    £49.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780077129514
    Products specifications
    Attribute nameAttribute value
    AuthorPALMER ADRIAN
    Pub Date01/01/2011
    BindingPaperback
    Pages368
    Publisher: McGraw-Hill Education - Europe
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    A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.

    Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.