Principles of Services Marketing
Author: PALMER, ADRIAN
Binding: Paperback
Pages: 624
Pub Date: 01/12/2007
ISBN: 9780077116279
Availability: Out Of Stock
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Quick overview
Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.
£45.99
£41.39