Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) 2ed

Binding: Paperback
Pages: 384
Pub Date: 05/05/2016
ISBN: 9781483377445
Availability: Out of Stock
Quick overview Written with those with limited mathematical and statistical knowledge in mind, this concise and practical guide helps researchers to do their research in new and alternative ways.
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The authors explain the statistical modeling technique and the fundamental aspects of the methods in a straightforward manner that is accessible to individuals with limited statistical and mathematical training. They clarify the nature and role of PLS-SEM in social sciences research that allows researchers to pursue research in new and different ways. In order to facilitate learning, a single case study has been used throughout the book. Changes in the 2nd edition include: *an overview of the latest research on composite-based modelling *more coverage of the distinction between PLS-SEM and CB-SEM *introduction of a new criterion for discrimination validity assessment *revision and extension of the chapter on mediation *extended description of moderation *a brief introduction to some more advanced techniques

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