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    Persuasive Writing: How to Harness the Power of Words

    £13.49
    £14.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780273746133
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    Attribute nameAttribute value
    AuthorFREDERICK PETER
    Pub Date01/03/2011
    BindingPaperback
    Pages208
    Publisher: PEARSON
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    Availability: In stock
    A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents.

    Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.