Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.

This volume helps you to get to the heart of EU law. It is designed to enable you to remember the important cases and statutes and shows you how to apply your knowledge in exams.