Frank Wood's Business Accounting, 16th edition is the world's bestselling text in the field for professionals and undergraduate students, introducing the principles and terminology of financial accounting. Now updated throughout to reflect current practices, this edition will equip you with a solid foundation on the subject.
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.
International Financial Reporting delivers a focused, user-friendly introduction to international financial reporting and how to implement the IASB standards for undergraduate students.