A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.
In this critical interrogation of the meaning of media professionalism and the efficacy of training in the digital age, Niblock presents one of the very first texts to scrutinise professional norms and question the scope of the media's power. The book's synthesis of practice and theory makes it ideal for Media and Journalism students.
A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting.
A new second edition of this well-regarded text, written by an author team with both legal and medical expertise. Legal principles are set firmly in a practical context and the text is supported throughout with real life scenarios to illustrate key points.
This text introduces the reader to the history of European Christian pilgrimage in the years between the conversion of the Emperor Constantine and the beginnings of the Protestant Reformation.