Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

Binding: Paperback
Pages: 384
Pub Date: 30/06/2013
ISBN: 9781452256573
Availability: In stock
Quick overview A practical and approachable student introduction to research methods in both human communication and mass communication.
Product description

Employing his signature style-a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable-Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.

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