Offers a comprehensive discussion of behavioural skills and the workings of organisations. This book takes a functional approach, integrating theory and practice to promote critical awareness and equip students to deal with real-world management situations.
Examines the organizational environment and shows readers how to inspire innovative and creative thinking as an approach to problem solving, idea generation and new product development.
Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.
Schaum's Outlines present all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills.
Offers an overview of the major body systems and the diseases and disorders that can affect them. This book helps you learn about hallmark signs and symptoms, treatment, and nursing intervention so you have the knowledge to help your patients as a student and as a nurse once you start your career.