Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.

A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.

More than 150,000 books sold in the 36-Hour series! Managers learn all there is to know about project management--in three short days!

A work by the author who teaches undergraduate and graduate project management courses overseas and in the United States.

Helps you master psychiatric and mental health nursing and use your knowledge in real-world situations. This title offers an overview of this field, including neurobiology, pharmacology, therapeutic communication, psychiatric assessment, theoretical models of care, and more.

Geared to help students in their first course in psychology and to aid others who wish to enhance their knowledge of the concepts of psychology, Psychology Demystified presents both basic and advanced topics in psychology in clear, jargon-free, and easy to understand language.

Provides a history of the Vietnam War from the perspective of North Vietnam. Based on scholarship and evidence, this book includes Vietnamese documents and research. It contains quotes to show how the Vietnamese felt about the events that were taking place around them, and why they decided to behave the way they did. It also has photographs.

A clinical neuropsychologist with a specialization in memory loss and dementia presents a comprehensive 5-step program to keep your brain operating at peak capacity and to prevent mental aging.