Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.

Using material from both published and private sources, this text focuses on United States-Soviet diplomacy to explain the causes and consequences of the Cold War. It explores how the Cold War was shaped by domestic events in both the US and the Soviet Union.

A title, in which the approach taken remains an integrated balance of qualitative and quantitative examples, applications, and problems designed to illustrate the principles discussed.It includes numerous sample problems and applications, along with practical advice on approaching quantitative problems.

Helps you understand basic and applied scientific information. This book contains over 150 illustrations for grounding in basic life sciences; 'Biological Order vs. Disorder'; icons for easy category recognition; a pronunciation guide for difficult biology terms; and self-testing and reviews to help you retain information.

A provocative, highly acclaimed narrative of how prosperity has been the engine of civilization for the last 200 years.

Explores all aspects of diagnosis and management of sports-related injuries and physical activity such as the fundamental principles of sports medicine, diagnosis and treatment of sports injuries, enhancement of sports performance and dealing with special groups of participants.

Are you about to begin your dissertation or a research project, but don't know what topic to choose? Are you unsure of what research methods to use and how they should be applied to your project? Are you worried about how to write up your research project? This book deals with these questions.