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Marketing of Sport

Author: BEECH,J
Binding: Paperback
Pages: 592
Pub Date: 14/12/2006
ISBN: 9780273688266
Availability: Out of Stock
Quick overview Explores the developments in sport marketing with an analysis by one of the world's leading sport marketing academics. This book provides an introduction to the key aspects of sport marketing. It enables readers to understand the differences between sport marketing and marketing in other sectors.
£39.99
£35.99
Product description

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.

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