Marketing for schools

Author: EVANS, IAN
Binding: Paperback
Pages: 160
Pub Date: 27/07/1995
ISBN: 9780304332557
Availability: In stock
Price-Match is available in-store only for recommended titles in CCCU module handbooks
Quick overview Introduces the principles and philosophies of marketing for schools, and the concepts of supply and demand, segmentation and buying behaviour. The author goes on to cover advanced approaches, marketing research methods particularly suitable for schools, and strategic analysis and planning.
Product description

Aimed at school managers who need to take long-term decisions on the direction of their school, this work first introduces the basic principles, philosophies and concepts of marketing, and then provides more advanced approaches and practical tools with real examples. It covers marketing research methods which are suitable for schools, a marketing audit, and strategic analysis and planning. Finally, the author examines some alternative approaches to designing strategies and individual components such as communications, pricing and developing new products.

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