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Marketing & Selling the travel product

Author: BURKE,JAMES
Binding: Paperback
Pages: 324
Pub Date: 07/11/1999
ISBN: 9780827376489
Availability: Out of Stock
Quick overview This comprehensive text offers readers a view of the dynamic world of travel and tourism. It covers the marketing cycle as well as chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship.
£35.99
£32.39
Product description

This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.

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