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    Marketing & Selling the travel product

    £86.39
    £95.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780827376489
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    Attribute nameAttribute value
    AuthorBURKE,JAMES
    Pub Date07/11/1999
    BindingPaperback
    Pages324
    Publisher: Cengage Learning, Inc
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    This comprehensive text offers readers a view of the dynamic world of travel and tourism. It covers the marketing cycle as well as chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship.

    This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.