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    Management Information Systems: Managing the Digital Firm, Global Edition

    £65.69
    £72.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781292403281
    Products specifications
    Attribute nameAttribute value
    AuthorLaudon, Kenneth
    Pub Date02/06/2021
    BindingPaperback
    Pages648
    Publisher: PEARSON EDUCATION LTD
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    An authoritative, case-based study of IS in business today Management Information Systems, 17th edition, Global Edition, helps your students to understand the connection between MIS and business performance. The ideal textbook for introductory courses in IS and MIS. This title is available with MyLab (R)MIS and has a Companion Website.

    Forintroductory courses in IS (information systems) and MIS (managementinformation systems).

    The authoritative, case-based study of IS in business today
    Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.