Media Research Techniques 2ED

£102.60

RRP: £114.00

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ISBN: 9780761915379

Products specifications

Attribute name	Attribute value
Author	Berger, Arthur A,
Pub Date	15/06/1998
Binding	Paperback
Pages	184

Publisher: SAGE PUBLICATIONS LTD

Availability: Out of Stock

Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.

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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.