A new business model that teaches entrepreneurs and small business owners how to leverage content to build an online media platform that attracts prospects and lands customers

Along with the management approach, this title presents the perspective of marketing throughout which enables the text to have a balanced view.

With a treatment of both the technical and behavioral issues in project management, this book offers coverage of a broad range of industries to which project management principles can be applied. It focuses on how project management is integral to the organization as a whole.

Helps you emphasize the essential uniqueness of service management. This title is organized in four parts: Understanding Services; Designing the Service Enterprise; Managing Service Operations; and Quantitative Models for Service Management.

Provides a comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. This book includes self-reviews, cumulative exercises, and coverage of software applications including Excel, Minitab, and MegaStat for Excel.