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    Just My Type

    £11.69
    £12.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781846683022
    Products specifications
    Attribute nameAttribute value
    AuthorGARFIELD SIMON
    Pub Date22/09/2011
    BindingPaperback
    Pages352
    Publisher: Profile Books Ltd
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    Availability: Available for despatch from the bookshop in 48 hours
    Describes how Helvetica and Comic Sans took over the world; why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco; the pivotal moment when fonts left the world of Letraset and were loaded onto computers; and more.

    Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ...and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.