Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action.

This book follows a systematic approach to assessing radiographs, instructing the reader on the appearances of radiological abnormalities and comparing these with normal radiographs. Each chapter walks through a different part of the body, with numerous example radiographs, well annotated for clear reference and explanation.

ABC of Resuscitation is a practical, illustrated guide to the latest resuscitation advice for the non-specialist and provides the core knowledge on the treatment of cardiopulmonary arrest.

Nurses are increasingly accountable for their own practice and require a thorough understanding of their core responsibilities and of the legal and ethical issues which underpin everyday practice in the NHS today.

Addresses issues and key concerns in accountability, focusing on accountability in the four main branches of nursing (adult, child, learning disabilities and mental health), as well as in midwifery, community nursing, and nursing management.

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

Bringing together canonical philosophical texts from African, African--American, Afro--Caribbean, and Black European thinkers, this major new anthology is designed to serve both as a textbook and as the authoritative reference volume in Africana philosophical and cultural studies.

In this new book, Ian Markham analyzes the atheistic world view, opposing the arguments given by renowned authors of books on atheism, such as Richard Dawkins. Unlike other responses to the new atheism, Markham challenges these authors on their own ground by questioning their understanding of belief and of atheism itself.