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    Introducing Persuasion

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    £6.29
    £6.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781848317222
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    Attribute nameAttribute value
    AuthorMCLEAN ANTHONY
    Pub Date02/10/2014
    BindingPaperback
    Pages224
    Publisher: Icon Books Ltd
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    A compact Introducing Practical Guide to help you get your point across and getting your way.

    Introducing Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. INCREASE YOUR PRESENCE by knowing when to talk and when to listen DEVELOP A STRATEGY FOR SUCCESS by preparing, planning and crafting opportunities SAVE TIME AND EFFORT by presenting the right content in the right context MAKE CHANGE HAPPEN by understanding what drives your audience

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