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    Intercultural Business Communication 6ed

    £65.69
    £72.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781292039664
    Products specifications
    Attribute nameAttribute value
    AuthorCHANEY, LILLIAN H.
    Pub Date01/11/2013
    BindingPaperback
    Pages304
    Publisher: Pearson Education Limited
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    Availability: In stock

    For courses in Intercultural Business Communication. Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general "dos" and "don'ts" in international business.