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Innovation Management: Strategy and Implementation Using the Pentathlon Framework

Author: Goffin, Keith
Binding: Paperback
Pages: 416
Pub Date: 17/03/2010
Publisher: PALGRAVE MACMILLAN
ISBN: 9780230205826
Availability: Out of Stock
Price-Match is available in-store only for recommended titles in CCCU module handbooks
Quick overview Designed primarily for students on MBA and executive education courses, this practical text uses a 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develop strategies for improving performance in both service and manufacturing companies.
£45.99
£41.39
Product description

Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start? Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes. Key Features: - Complete and authoritative coverage of the academic background - Easy-to-follow structure based on The Innovation Pentathlon - Indispensable practical tools and examples - Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues - Web site with additional material for teachers and students - Equal emphasis given to service and manufacturing organisations throughout.

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