Idea Writers: Copywriting in a New Media and Marketing Era
Pub Date: 14/12/2010
Availability: Out of Stock
Price-Match is available in-store only for recommended titles in CCCU module handbooks
The Idea Writersguides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.