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How to Argue with a Cat: A Human's Guide to the Art of Persuasion

Author: Heinrichs, Jay
Binding: Paperback
Pages: 144
Pub Date: 01/03/2018
Publisher: Penguin Books
ISBN: 9781846149573
Availability: Out of Stock
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Product description

If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way.

Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).

You'll learn to:

Perfect your timing - learn exactly when to pounce
Get your body language, tone and gesture just right
Think about what your opponent wants - always offer a comfy lap
Lure them in by making them think they have the power

The result? A happy, hopefully scratch-free, resolution.

'Jay Heinrichs knows a thing or two about arguing' The Times

'A master rhetorician and persuasion guru' Salon

'You got a bunch of logical engineers to inject pathos
into their arguments ... it works!' NASA engineer

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