How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

£26.09

RRP: £28.99

Price-Match is available in-store for recommended titles in CCCU module handbooks

ISBN: 9780190330026

Products specifications

Attribute name	Attribute value
Author	Romaniuk, Jenni (Research Professor and
Pub Date	20/09/2021
Binding	Hardback
Pages	256

Publisher: O.U.P.

Availability: Available for despatch from the bookshop in 48 hours

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.