Developed by internationally renowned neuro-surgeons, this book is designed for students of psychology and the biological sciences, and medical, dental, and nursing students.

Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.

Includes eight interactive illustrations affixed to the book, some fold-out.

Reborn as a durable board book, Vera B. Williams' lively tale offers a "trio of gentle vignettes (that) shows three toddlers gathered up and cuddled by grownups"--"Horn Book". Full color.