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    Graduate Entrepreneurship: How to Start Your Business After University

    £16.19
    £17.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781137493170
    Products specifications
    Attribute nameAttribute value
    AuthorTefula, Michael
    Pub Date19/10/2016
    BindingPaperback
    Pages188
    Publisher: PALGRAVE MACMILLAN
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    Ever thought about starting your own business but didn't know where to begin? This book will take you through the key steps of entrepreneurship, including developing a suitable mindset; generating business ideas; and cultivating crucial skills such as marketing, sales and strategy.

    Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, this book makes students and graduates aware of the benefits of starting their own business and offers a practical introduction to the world of entrepreneurship. It takes students step-by-step through the process, from generating ideas and crafting a business model through to raising finance and launching their business. Activities and exercises provide students with the opportunity to put pen to paper and test their new business knowledge.

    This is an essential resource for enterprising students or graduates from any discipline with an interest in starting a business of their own.