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    Global Marketing, Global Edition 10ed

    £65.69
    £72.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781292304021
    Products specifications
    Attribute nameAttribute value
    AuthorKeegan, Warren
    Pub Date20/02/2020
    BindingPaperback
    Pages632
    Publisher: PEARSON EDUCATION LTD
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    Availability: In stock

    For courses in global marketing.
    Familiarises students with global marketing and the global business environment
    Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.