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    Focus Groups: A Practical Guide for Applied Research 5ed

    £52.20
    £58.00
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781483365244
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    Attribute nameAttribute value
    AuthorKrueger, Richard A.
    Pub Date23/09/2014
    Pages280
    Publisher: SAGE PUBLICATIONS INC
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    Availability: Available for despatch from the bookshop in 48 hours
    The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome.

    Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.