Focus Groups: A Practical Guide for Applied Research 5ed

£68.40

RRP: £76.00

Price-Match is available in-store for recommended titles in CCCU module handbooks

ISBN: 9781483365244

Products specifications

Attribute name	Attribute value
Author	Krueger, Richard A.
Pub Date	23/09/2014
Pages	280

Publisher: SAGE PUBLICATIONS INC

Availability: Available for despatch from the bookshop in 48 hours

The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome.

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Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.