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Festival and Events Management

Author: Yeoman, Ian
Binding: Paperback
Pages: 440
Pub Date: 17/10/2003
ISBN: 9780750658720
Availability: Available for delivery in 48 hours
Price-Match is available in-store for recommended titles in CCCU module handbooks
Quick overview Looking at the central role of events management in the cultural, tourism and arts industries, this title examines the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. It also provides illustrations of the event management operation.
£53.99
£48.59
Product description

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

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