Festival and Events Management

£55.79

RRP: £61.99

Price-Match is available in-store for recommended titles in CCCU module handbooks

ISBN: 9780750658720

Products specifications

Attribute name	Attribute value
Author	Yeoman, Ian
Pub Date	17/10/2003
Binding	Paperback
Pages	440

Publisher: TAYLOR & FRANCIS LTD

Availability: Out of Stock

Looking at the central role of events management in the cultural, tourism and arts industries, this title examines the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. It also provides illustrations of the event management operation.

Qty:

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.